Category Archives: Our Blog

Louisville Salt Cave

Louisville Salt Cave     

By Nicole Bartlett???????????????????

Salt has gotten a bad reputation over the past few decades, but we need to remember this element is essential for life. At the first stage of life, we are embraced by an embryonic sac of saline solution. The first aid in recovery for any trauma situation is a saline solution drip. Osmosis, or the way that cells communicate, is measured by salt exchange.

Sodium chloride (NaCl), or table salt, is chemically processed, bleached and devoid of other nutrients found in natural salt. Himalayan salt crystals were formed when the primordial sea was dried by the sun and protected within the Himalayan Mountains.  Evaluation of this salt has shown up to 94 trace elements.

Mineral deficiencies primarily occur by getting our minerals from the wrong source. A synthetic mineral supplement does not get absorbed in the same manner as a living organism, such as Sole water or leafy greens. Most of the issues associated with a high sodium diet are actually caused by mineral deficiencies. Such issues include:

  • High Blood Pressure
  • Kidney Stones
  • Gall Bladder Problems
  • Sore or Swollen Joints
  • Gout
  • Fatigue
  • Poor sleep
  • Asthma or respiratory illness
  • Poor adrenal health
  • Diabetes or blood sugar issues
  • Water retention, edema or swelling

Louisville Salt Cave

In recognizing the support of the Himalayan rock crystals to the immune system, we decided to build a space that will offer therapeutic benefits toward respiratory, mental and dermatological health. Louisville Salt Cave is your place to breathe easy. Salt therapy (Halotherapy) benefits the immune system, life balance and energy.

Halotherapy utilizes salt for its healing capabilities. We are building a unique and clean microclimate by enclosing 15,000 lbs of Himalayan salt crystals. A halogenerator will diffuse microscopic salt particles in the room to reduce inflammation and protect from illness. The pure air environment inside the cave is allergen free and saturated in negative ions.

Negative ions create positive vibes by increasing the mood enhancer, serotonin. Being in our salt therapy room for 45 minutes is equivalent to 4 days of relaxation on the beach!  This is due to the amount of negative ions emitted from the amount of salt concentration in one area. Salt is also antimicrobial in nature!

Respiratory benefits

The root cause of respiratory illness is inflammation. Salt therapy helps to reduce inflammation and overproduction of mucus, allowing you to breathe easy. Whether you suffer from asthma, allergies or COPD, consistent exposure to our clean air environment and measurable vibrations activate your self-healing properties of homeostasis allowing your body to heal itself.

Dermatological benefits

Skin is the largest organ and protects our bodies from toxins.  It excretes toxins from the body and also absorbs minerals. This is a lot of work! When the toxic exposure outside or inside causes unbalance, skin disorders such as acne, eczema and psoriasis occur. Salt helps to balance the pH of our skin allowing it to heal and better protect us from environmental and internal toxins.

Mental benefits

The fight or flight response caused by stress creates an overproduction of adrenaline and puts stress on the adrenals. Meditation, specifically in a room infused with salt air, supports adrenal function and reduces stress levels for prolonged periods. Meditation has been shown to reduce the chance of heart attack or stroke by 48%. Louisville Salt Cave offers a supportive environment for mediation and increased serotonin.

Louisville Salt Cave will open in August 2015, however you can visit them now at Rainbow Blossom’s Sunday market on 7/12 and 7/26 where they will be selling salt and aromatherapy products.

Top 5 Questions to Ask Your Physician

Top 5 Questions to Ask Your Physician

By Digenis Plastic Surgery Institute                                                  

Before selecting a physician for treatment, it’s important that we do research about that physician. In the age of social media, online research is readily accessible. Reading posted reviews is a good preliminary start in reviewing a physician’s past history, including, but not limited to, board sanctions, medical malpractice issues, etc. Look at, or for these reviews. Patient satisfaction scores are available on these sites, as well as essential education and training information.

“It is important for all patients to ask, and feel comfortable asking, certain questions when they are selecting a physician for treatment,” says Emily Digenis, Chief Financial Officer of Digenis Plastic Surgery.

Here are the 5 general questions that one should ask a physician before seeking treatment:

  1. Has the doctor, or anyone in the office, ever been sanctioned? It’s important to know if anyone in the office has ever been threatened with a penalty against their medical license.
  2. Is the doctor Board Certified to practice medicine? If so, in what field? Many physicians can, and will, conduct certain procedures outside their realm of specialty. For example, countless physicians who are not board certified in the field of plastic surgery are performing liposuction or other related procedures nonetheless. Just because they have a license to practice medicine does not ensure they are properly trained in performing select procedures.
  3. Has the doctor, or anyone in the office, been convicted of malpractice?  While you may seem reluctant to ask a physician this question face to face, websites like and other related websites, will provide you with board sanctions. You can also find this information by visiting the Kentucky Board of Medical Licensure or the Medical Board of Indiana.
  4. Does the physician maintain privileges with the hospital within your insurance plan? Because of insurance limitations, it’s necessary to know which hospital the doctor maintains privileges in as certain procedures may not be covered if performed at out-of-network facilities.
  5. How many procedures has the physician performed in their specialty? This is another great way to find out whether this physician is board certified in the procedure about which you have inquired. While it may sound impressive that a physician has 20 years of experience as a practitioner, what’s more important is knowing how many procedures they have performed annually, particularly as it relates to a specialized area of practice.

What The Heck Are You Measuring?

by, Lesa Seibert, CEO, Mightily & Xstreme Media

As the saying goes, “If you can’t measure it, you can’t improve it.” And, as a digital strategist, I understand your desire to improve your website’s performance and I understand your need for massive amounts of data so you can make those improvements — but what the heck are you measuring now? The number of visits? Time on site? Bounce rate? You’re going to measure yourself silly if you’re not careful. And by the way, I am drawing a line in the sand when it comes to measuring your inseam.

An Unexamined Life

Socrates once said, “An unexamined life is not worth living.” And, I guess you can say an unmeasured business isn’t worth running, too. However, someone also said, “The over-examined life isn’t living.” So, we’ll go ahead and make the bold claim that an over-measured business isn’t manageable.

Measure Once. Cut Twice.

The problem with over-measuring or measuring the wrong things is that it has a direct correlation with over-adjusting, overreaction, and going overboard. When we focus on daily, weekly, and monthly reports that measure too many variables, we tend to lose site of the big picture. We can’t see the forest through the trees. We’re lost in a sea of numbers, desperately searching for something solid to stand on. This can all lead to poor decisions, mounting frustrations, and unnecessary extra work.

A Measured Approach to Measuring

Okay, so you’ve been measuring the number of pages people visit on your site and perhaps you’ve even decided to measure your average session duration of new visits versus the average session duration of repeat visits. Stop! How long do you expect people to spend on your site? What if they’re just looking you up to get your phone number? They will only be on your site for five or 10 seconds, but you will probably get a call and make a sale anyway. But you’re still going to stubbornly waste time putting video of kittens on your site so people will stay on there longer, even though it won’t have any effect on your leads or sales. Keep reading to see what you should be paying attention to and measuring.

Five Things You Should Be Measuring

    • Conversions

A conversion is when a site visitor takes and action that you ultimately want them to take. Calls, contacts, quote requests, and information requests are where the rubber meets the road as far as your measurements are concerned. You’ll want to know how many conversions you get and where they’re coming from. Are they coming from social media, organic searches, referrals, or pay per click? And how much does each conversion cost by channel?

    • Keyword Performance

If you find the keywords people are searching that lead to conversions, invest in them. They’ll be useful for site messaging, search engine optimization, and pay-per-click advertising. Avoid keywords that generate a lot of useless traffic and focus on keywords that lead to conversions.

    • Ad Performance

This is important for pay-per-click advertising, whether it’s Google AdWords, Bing, or Facebook ads. If your ad is generating a poor click-through rate, then you’re likely missing out on conversions. If they don’t visit your site, you can’t convert them.

    • Site Messaging

Talking about your products and services in the right way, whether it’s headlines, calls-to-action, or benefits and features can make or break a site. Test each one of these elements independently to try and get better conversion rates. If you run out of ideas to test, feel free to contact Mightily.

    • Technology

It’s becoming more and more important to know whether your customers are visiting from mobile phones, tablets, or desktop devices. You can often see one that converts better than the others. It might be hard to put your finger on why that is, but if you do a little user testing on each device, you’ll likely find that something is lacking on a mobile screen or perhaps there might even be too much clutter on a desktop screen. Either way, you’ll want to keep track and make sure that you’re providing a good user experience to all your site visitors.

Of course there are plenty of other valid things you could be measuring, but you’ll want to start with the basics and branch out from there in a very deliberate way. The main thing is to keep an eye on the prize — conversions.

For most small or medium businesses this will be enough, because they’re not in a position where a 0.1% increase in your conversion rates will mean an extra $50,000 in revenue. There are definitely diminishing returns on the effort and money you put into digital advertising, and the smaller you are, generally speaking, the faster those returns will diminish.

Know Thy Breasts

by Dr. Tiffany Berry, fellowship trained breast surgeon with Norton Healthcare

Most breast cancers in the United States are found at an early age with the widespread use of screening mammograms.  However, some breast cancers initially present as changes noticed by the women themselves.  So, know thy breasts.  In my office women sometimes confess to me, their breast surgeon, that they do not perform monthly breast exams.  I am sure they feel a certain sense of guilt (kind of like I do when I tell my dentist that I do not floss regularly).  I reassure them that they should not feel guilty, but know what signs to look out for in the breasts:

  • Lump, hard knot, or thickening
  • Swelling, warmth, or redness
  • Change in the size or shape
  • Pulling in of the nipple or other parts of the breast
  • Black, bloody, or clear nipple discharge that starts suddenly
  • New pain in one spot that doesn’t go away

In most cases, the changes are not breast cancer.  However, if you do find a change, it is best to seek help early when your treatment options and survival will be the best.

Would you go to a hairstylist who has limited experience coloring hair before and ask for highlights?  I have and wouldn’t recommend it.  The same is true for doctors.   If one of the above signs does occur, I recommend that you start by first contacting your OB-GYN or family doctor.  However, if further interventions are needed, you should seek the help of a specialistNot all doctors are created equal.  If you need a biopsy or surgery on the breasts, then seek help from a physician or surgeon who specializes in the treatment of breast diseases.  Practice makes perfect.  So, a high volume breast surgeon will likely have the experience and talents needed to provide you with the best care possible.  It could save your life!

Dr. Tiffany Berry is a fellowship trained breast surgeon.  You can reach her office at 502-629-4500.

Human Dignity: Dust, Trafficking, and One Entrepreneur’s Passion

by Mollie Edwards, Freedom Cleaning, LLC,

Surrounded by understandable but constant media and nonprofit outcry, it is easy to grow desensitized to the facts about human trafficking. Take a moment, though, to consider the following:

+ Close to Home…  According to KY Rescue & Restore: “160 victims of human trafficking have been identified in Kentucky. Of these 160 victims, 94 were trafficked as children. The youngest victim was 2 months old.”

+ A Cruel Cover… Human trafficking scams often use cleaning companies as a cover to lure women into slavery. Wages are promised but never received. Sometimes victims are forced into slave labor such as cleaning; other times, cleaning is a cover for forced sexual exploitation.

+ Invisible Chains… Traffickers often “employ” women on the basis of threats or force, making them feel that they have no choice but to remain in what could be described as a living hell.

GLOW member Rosalynn Robb was unable to ignore this sober reality. In 2013, after graduating college, she decided that she could engage her love of serving busy families with quality cleaning to support her larger mission – aiding victims of human trafficking – and Freedom Cleaning, LLC was born.

Though home cleaning is a task as old as time and a job nearly as ancient, home cleaners are often looked upon disrespectfully. Freedom dignifies domestic work in several ways. Beyond donating 10% of Freedom’s profits to local human trafficking victims’ organizations, Rosalynn’s management style creates an environment that purposefully contrasts with that of trafficking. Significantly, Rosalynn pays her workers well above minimum wage.

After experiencing what it was like to have raw hands and a constant cough from habitual use of harsh cleaning chemicals, Rosalynn decided that Freedom team members would use products that are – imagine! – people-friendly. Next, as an oft-raved-about finishing touch in each home, cleaners mist Thistle Farms Room Spray, a product hand-made by victims of trafficking.

Relationships matter at Freedom. Team members are carefully selected with integrity at the heart of the job description. On the flip-side, they understand: “I am trusted. I am cared for.” As a safety precaution, team members always clean in pairs. They get to know one another while carpooling and over lunch. On any given Friday afternoon, the team might be found eating burritos at Qdoba with Rosalynn – her treat. “Shop talk” isn’t forbidden on lunch breaks, but you can bet the team finds plenty of other things to talk about!

In the future, Rosalynn plans to hire survivors of human trafficking, a move that would provide work for women and open doors for a new dimension of advocacy. Clearly, this is no ordinary cleaning company.

One young college grad’s decision is changing the lives of women. Some are in desperate need of rescue; others want to be a part of a business they can be proud of. Think creatively, and think beyond the bottom line. What might be possible with 1, 5, or even 10% of your business’s income? Is anyone in your industry finding innovative ways to take a stand? You could be the first.

Yes, Your Business Needs a Website

By Lesa Seibert, CEO | Mightily |

According a BCG Report (“The Connected World: The $4.2 Trillion Opportunity,” March 2012), a whopping 55% of US businesses don’t have websites — and they’re not all small companies. That’s a lot of folks who aren’t on the digital highway. The question is, assuming the future’s online, why are so many so far behind, and what can they do about it?

First, Do You Even Need a Website?

If you don’t have a site, there are many free platforms on which you can engage customers and clients — Facebook Business Pages being the most familiar.

Facebook is globally embraced and trusted, it allows you to post almost all the information your audience will ever need, it’s simple to make changes to your page, and you can do everything in real time. LinkedIn is another option, plus it caters exclusively to a business community.

So the short answer is no, you don’t have to have a site to be an effective business operator.

Seriously, Not Even a Small One?

In some parts of the world, websites are as common as business cards . . . which suggests they have a basic value simply as starting points for relationships. If you don’t want to build your own site (using something like WordPress or SquareSpace, for example), there are plenty of companies that’ll build you a site for under $150. Locally firms like Custom Web ( will get you sorted out and online for $149

(And then of course there’s your neighbor’s nephew, Willy, who’ll build you one in exchange for a sweaty t-shirt from a Taylor Swift concert.)

You Tease Me, Ms. What Are My Options?

As with most things in life, the more you pay the more you’ll get — well, at least in theory. Taking your site’s quality up a notch or two you can find a freelancer. There’s no central source for this kind of information, so you’re best off asking around for designers and developers with good references. (Google, however, is probably a bad place to start your search.)

Then there are small, specialized web-development firms. Red Garage Digital ( is a new company in Louisville building sites starting for less than $2,000. They have brand-development vets working there, and their goal is to create well built — but small — sites developed specifically for businesses. Since most good freelancers will charge between $2,000 and $5,000 for a mid-sized site, this is an attractively priced option that’ll get you online with a solid level of basic branding with professional support.

Next, you can go to larger web-development firms. These guys are all over the place in terms of what they offer, but they’re all extremely competent when it comes to programming and design. Being geeks at heart, they’re very buttoned-up on process, and you’ll begin with a realistic idea of what’s involved and what you’ll get before you sign on any dotted lines.

For the most part, Google’s a decent place to find a partner, but if you’re planning on spending $10K and up, make sure you talk to at least three different companies before you move forward.

Welcome to our new website!

Welcome to our new website. We updated our look and added new features.

Highlights include:

  • Revamped logo
  • Updated color scheme
  • Enhanced online profiles
  • Unique member to member messaging capability
  • Online membership application form
  • Subscription renewals online
  • Updated events display
  • Online payment forms
  • Social media links
  • Blog posts
  • Enhanced contact us form

We hope you enjoy the new look, please share with your business associates, friends                   and family!